PLAY (2025)

Directed, Shot & Edited by Idle Hands Studio.

Why?

Our Chevrolet spec advertisement is a deliberate exploration of the untapped middle ground in automotive marketing.

This project demonstrates that compelling, effective automotive advertising doesn't have to fall into either extreme of the spectrum – the cookie cutter “come on down today!" approach or the manufacturer's million dollar productions.

We’re all driven by emotion - logic is secondary, even for the best of us - so that’s what we focused on.

Making the viewer feel the raw power of these vehicles.

Drawing on Chevrolet's long legacy of truck manufacturing, this work honors tradition while embracing modernity. Swapping between authentic 1970s archival footage from Chevrolet with contemporary cinematography, we bridge the past and present.

Today is a product of yesterday.

Dealers spend millions. Or pennies. Nothing in between.

We found the sweet spot.

Authentic. Resonant. Affordable.